Telemedicine & Telehealth Marketing Services for Focus Outcome
Telemedicine and telehealth services are often used interchangeably, but they aren’t as telemedicine as only one of the subsets of telehealth services. While telemedicine is focused on remote clinical services (a video call with the resident doctor and an in-person visit of a nurse) facilitated by mobile, computer, tablet with a microphone, camera, and internet connection, telehealth is the arch facility. Telehealth refers to the wider remote healthcare infrastructure comprising administrative meetings, continuing medical education, clinical services, and provider training.
2025 U.S. Telemedicine Market Revenue Forecast: $64 Billion
Back in 2018, the American Hospital Association informed how 76% of U.S.- based hospitals leveraged telehealth services, which was a doubling of usage compared to 2010 when the hospitals were at 35% adoption. Refer to the MedCity report that informs 90% adoption of telehealth services at a developmental or developed phase as per senior healthcare executives.
The U.S. telemedicine market shows a significant dollar impact of $11.8 billion in 2018 through mobile or web-based telemedicine segments. The market predicts similar growth to $64 billion by 2025. All-in-all, the report makes it a strong case study for the remaining healthcare enterprises to consider telehealth and telemedicine through robust practice mechanism in pk
How Telehealth Services Benefits Patients
1. Reach out for Rural Patients
According to Census.gov, rural America accounts for 19.3 percent of its total population. This population has it hard to access medical services or primary healthcare benefits, which telehealth services can address. It helps patients living in rural areas avail themselves immediate value-based healthcare care without traveling afar. Given the current pandemic scenario, telehealth is a huge opportunity altogether.
2. Value-Based Healthcare at Home
For patients with chronic medical conditions such as diabetes, blood pressure, cardiac issues, and asthma, telehealth services are a great respite during public health emergencies impacted by COVID-19. Telehealth services help patients receive diagnosis and treatment at home. It is also great support for patients on disability care who cannot commute due to mobility constraints.
3. Making Healthcare Affordable
According to a report by The Guardian, Millions of Americans today, almost 25% of America’s standing population, cannot avail of medical care because of affordability issues. A robust telehealth infrastructure drastically impacts the cost component encouraging patients access to quality healthcare. During the pandemic, a locally recruited Healthcare professional can virtually coordinate with an expert through telehealth video make it convenient, cost-effective, and safe for all parties.
4. Reduced Wait Time for Expedited Patient Care
According to the 2016 KFF analysis of Commonwealth Fund International Health Policy Survey of Eleven Countries, the U.S. ranks third to last, accounting for 51% of Americans who could avail a same-day or next-day appointment when needed compared to a global average 11 countries at 57%. Therefore, telehealth services are a no-brainer when healthcare enterprises are interested in reduced wait times and expedited patient care.
5. Proactive Healthcare Mindset
According to the Centers for Disease Control and Prevention (CDC), 45.5% of Americans did not avail healthcare services for lack of time, cost, reliability, etc. With greater adoption of telehealth services, government facilities can proactively reach out to patients inquiring about their recovery and wellbeing status. Overall, this technological shift reinstates faith in the medical system that reciprocates into a quality life standard for all.
How Telehealth Services Benefits Healthcare Businesses
1. Patient Care for Priority Provider Consideration
A survey by RepuGen has observed that telemedicine patient satisfaction is at par with physical visits indicating a greater acceptance of the technology. Telehealth services facilitating telemedicine helps providers build relationships with patients and be a priority provider in need.
2. Leadership in Public Health Administration
Telehealth has assumed critical care has a strong point of advocacy for patients who cannot commute due to the current outbreak. Telehealth has encouraged a leadership makeover; instead of a reactive mindset, healthcare providers have become more proactive in administering public health emergencies ably.
3. Greater Reimbursement Accountability
Telehealth service that has spiked due to the current global pandemic has ensured most private insurance providers expand their telehealth coverage to all beneficiaries. The entire exercise being virtual has helped healthcare providers keep a record for reimbursement and get compensated for their services in no time.
4. Centralized Information Record for Easy Access
Telehealth has boosted collaboration among healthcare providers. There’s a virtual record of patient diagnosis, prescription, recovery response, and other critical patient details for doctors, nurses, and administrators necessary for second opinions, consultations, and payment assistance.
5. Connecting with New Patients
Telehealth services attract global patients avail improved healthcare facilities. There’s no geographic barrier to determining access to quality healthcare. For healthcare providers, it is not only about the U.S. patients in rural and urban spaces for routine or regular consultation; telehealth connects global healthcare enterprises for best practices and paid solutions.
At Syra Health, we are confident of the afore-discussed outcomes for every healthcare enterprise through effective telehealth and telemedicine marketing services. Our results-driven strategies can help you promote your telemedicine or telehealth services through educating your existing and prospective patients and concerned stakeholders.
